Transform your sales, marketing, and communications.

It is essential to define your sales, marketing, and communications strategies and tie them to organizational objectives. That's where every project starts. Once we are clear on the objectives we'll dive in. We start by creating a strategic roadmap of how to generate the outcomes needed with a 20/20 Roadmap Workshop. We'll identify the necessary steps to reach your business objectives that typically will incorporate both digital and conventional tactics. We'll work with you to create a 20/20 Project Plan. To track progress we'll use a 20/20 Burndown Report and create your 20/20 Key Performance Indicator Chart. That's the start to every project, whether we are building a sales strategy, a website or writing copy for a new brochure. It's essential to get the foundation set and have everyone aligned from the c-suite, sales, marketing and communications team members.

Stage 1: Starting with ‘why’.

Author Simon Senek’s now viral TED Talk, “Start with Why,” first launched in 2009, with >28 million views on YouTube it’s the third most viewed video ever. His book, by the same title, is a New York Times best seller. Simon studied inspired organizations that think, act, and communicate from the inside out - starting with their purpose, cause, and beliefs - their ‘why’. Using Senek’s iconic concentric three-ring diagram, you start with the ‘why’ in the center of the bullseye, then move to the ‘how’, and last comes the ‘what’. In our ‘20/20 Digital Roadmap Workshop,’ we’ll create a framework unique to your organization and market, utilizing this approach. As part of Stage 1, we’ll get align on the brand and methods to engage audiences and produce a 20/20 Brand Map.

Stage 2: Getting stuff done.

By incorporating our ‘20/20 Project Plan’ you’ll learn how to use the 20/20 approach to ensure you have thought of all the elements necessary for your project. You’ll do a pre-mortem exercise to make sure nothing has been overlooked. It’s important to start with a prioritized plan and be realistic about how much capacity the team has and what is the highest priority starting with the concept of a Minimally Viable Product (or Project). We’ll look at whether you are going to do a roll-out or a full launch and plan appropriately. If you have a well thought out plan, it’s easier to execute and avoid “scope creep” in the project plan.

Stage 3: Burning Down the Chart

When you have a project plan but no one is accountable, you might as well throw the plan out the window. After we finalize the project plan we’ll build a 20/20 Burndown Report. Sounds intense and a little scary, doesn’t it? Well, it is the very thing that will keep you on track. The 20/20 Burndown Report, when reviewed weekly, will lead to better project accountability. If you’ve used never a burndown tool, you’ll receive training and a new discipline to set your team up for a higher degree of accountability and successful outcomes.

Stage 4: Empowering the ‘i’.

We’re big on tracking progress and also knowing key performance indicators. That is why we have every project create a 20/20 Key Performance Indicators Chart — In addition to the typical performance metrics around growth and effectiveness, we also include ‘i-factors’ to get a 360 degree view about your business culture. We take into account how the team is doing around the ‘i-factors’ - what’s the level of inspiration, innovation, insight, and inclusion your people are experiencing.